marketing

Did you know that people spend 3 times longer watching live video compared to one that’s previously recorded? Live-streaming platforms like Periscope, Facebook Live, and Instagram Stories [...]

If you have been researching ways to promote your website online, you might be feeling slightly overwhelmed by all of your options. Buying ads on major search engines, buying ads on other [...]

Lead generation is at the heart of online marketing simply because it helps your business attract more customers, thus increasing revenue. More and more people own mobile phones and carry them [...]

Social media engagement is a critical metric for businesses. Even if you don’t use Facebook or Twitter in your personal time, the two platforms are extremely effective in terms of creating [...]

Maintaining an active presence and readily interacting with your followers and customers on your social media sites is an essential part to your social media strategy.  With social media being an [...]

Your content planning will play a significant role in producing quality content that resonates with your audience, increasing your brands presence and reach online, driving traffic and generating [...]

While some social media campaigns are studs and others catastrophes, most fall somewhere between the two extremes. Unfortunately, a run-of-the-mill campaign won’t likely achieve the [...]

Once upon a time, back when the internet was still a magical, futuristic wonderland ruled by nearly forgotten dinosaurs such as America Online and Prodigy, and internet speed was dictated by the [...]

Email marketing is unequivocally a key component to your online marketing plan.  You see, one of the primary goals to inbound marketing is cultivating and nurturing your leads towards becoming [...]

SEO scams come in different shapes and sizes. Sometimes you’ll be dealing with an agency that’s intentionally trying to scam you and other times you’ll just be exposed to [...]