There are many benefits to using emails to promote your marketing tactics. For starters, it’s a free tool. While mailing physical catalogs or flyers to customers is rather expensive, you can quickly send the same items with a touch of a button at virtually no cost. Another benefit to email marketing is that the information gets there much faster than through traditional mail. This allows you to speed up the process your customers go through to view your items and make purchases.
These are just a few of the reasons that email marketing remains the most popular form of digital marketing. While social media and other forms of digital marketing continue to rise, most marketers agree that you can gain the most value from email marketing. But, how do you convert your email subscribers into customers? Learning some of the tactics below will help you to achieve this goal.
Create an Awesome Email
The best thing you can do to help convert your subscribers into customers is to create an email they will love. This will mean you may need to divide your subscribers into different groups. Remember, not all subscribers should be getting the same email. The email you send depends on a number of factors. For example, you should look at when they last purchased something from you as well as how often they buy something and how much money they spend.
You should also be specific. Send emails that correspond directly with the customer’s browsing history. For example, if a customer is spending time looking at a particular product, send them an email regarding special financing or upcoming promotions on those related products.
Finally, make sure your content is simple. People reading emails don’t wish to spend a great amount of time reading long pages of content. Instead, they are looking for something that will capture their attention and that they can easily digest.
To make this entire process easier on you, make sure you consider designing automated emails. It is nearly impossible to keep up with sending out emails manually, so this is a fantastic option. An automated email can be designed to fit your needs and to be sent out at any time to any group of subscribers.
Being Engaging
After knowing how to create the perfect email, it is time to focus on the information you share within it. The important thing to remember is that you need to be engaging. The content you are sharing within your email should be content that is exciting and shareable. Creating photos, interactive content and asking questions are great ways to get the attention of your subscribers.
You should also take the time to offer your subscribers something they can’t get from your competitors. Along with the knowledge you have of your brand, take time to share information about your products, promotions and sales you are currently having. This is a great way to encourage your market to stop by your store when they are looking for products similar to the ones you offer.
Finally, after you get your subscribers to the point where they have made a purchase, make sure you send them an email to rate their experience as well as the product they purchased. This can help show you areas that require improvement and other shoppers the benefit of your products and services.
With the rise of social media, many believe that email marketing is on its way out the door. However, this is not the case. In fact, it continues to remain one of the most effective forms of marketing available. To learn more about how we can help with your email marketing goals, please contact us today.
