Video marketing is perhaps one of the most effective ways to showcase your brand’s message and genuinely engage your audience to action. You see, it’s is the fastest way to build the know, like and trust factor. Couple that with your social media marketing and you have a power-packed strategy that can significantly increase your brand awareness, followership and conversions. In fact, social videos generate a whopping 1200% more shares than text and images combined!
It is ideal to begin incorporating more videos in your social strategy to boost results in social media engagement and grow your web presence.
Stats that Proves the Effectiveness of Video Marketing
Before delving into the different ways you can leverage video marketing in your social media strategy, here are a few statistics gleaned from Hubspot that show the power of videos towards increasing brand awareness and engagement with your audience:
- After watching a video, 64% of users are more likely to buy a product online
- YouTube reports mobile video consumption rises 100% every year
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video
- 92% of mobile video consumers share videos with others
- 90% of users say that product videos are helpful in the decision process
- 36% of online consumers trust video ads
- 97% of online marketers use video content
These numbers reveal the impact videos can have on your marketing strategy when used consistently and with purpose. Here are four tactics you can employ now to begin using more videos in your social media marketing.
4 Ways to Use Video Marketing in Social Media
#1 Brand Storytelling
You want to capture your audience’s attention that draws them into your brand message? Storytelling is successful in humanizing your brand, convincing your audience in a non-threatening way, and creating memorable experiences. People can connect with you through your story. Tell your brand’s story on video by sharing the “why” behind your brand sharing what motivates your team to wake up and go to work every day
#2 Video Reviews
Posting user-generated content, or content created by your customers sharing their experiences of your product, is profound to building trust with prospects. It’s a genius way to provide social proof and further enhance the relationship you have with your loyal customers by using their content. Having them share it on video is even more effective.
Create a campaign where you encourage customers to share their testimonials on video using social media. Be sure to leverage hashtags to increase brand exposure.
#3 Explain Features of Your Products
As mentioned in the stats, viewers find it helpful to watch videos that explain features of the products. Using videos are much easier for customers to understand versus reading instructions therefore provide a few short videos (how-to’s are great) that shows your product in action and how they can use it for customer success.
You can really WOW your customers by answering FAQs on videos. This strategy can really build up your YouTube channel while giving you more video real estate online.
#4 Repurpose Content
The beauty about consistently blogging is that you have a vault of fresh content that you can repurpose and share on video. Repurposing content is highly effective in sharing one piece of content over different platforms to engage different audiences. It’s also a great way to extend the life of your best content. Take major highlights of your most engaging post and split the details on video.
Conclusion
The benefits to video marketing are too grand to be ignored. Create a plan that supports more videos in your social media. Commit to implementing 1-2 of these tips, test the results and ramp up from there. Your audience is looking for more ways to engage with you…using videos is the best way to make that happen!
Ready to bolster your social media strategy to increase follower engagement, boost brand awareness, and improve conversions? Let’s chat!
