5 Smart Email Tips to Easily Grow Your Subscriber List

Building a list of qualified subscribers will be the lifeline to your business.  You see, one of the primary goals to inbound marketing is nurturing your leads towards becoming buying, loyal customers of your brand.  Simply put, email marketing is the strategy that makes this is a success!  By focusing on growing your lead list and using appropriate marketing content to engage your list, you ultimately increase your bottom-line.

The goal is to share simple email marketing techniques geared towards building your subscriber list to feed your sales funnel.   Here are five smart marketing tactics to get it done:

#1 Publish High-Quality, Engaging Content

Your blog is one of the best ways to position your brand as a credible source and authority in the music instrument industry.  Blogging also is an excellent strategy to capturing qualified leads into your sales funnel.  As you optimize your blog post for SEO, you increase visibility with more opportunities to grow your list.  Check out some of the ways you can use your blog content as a lead generating machine:

  • Host webinars – when holding live webinars, participants must give their contact info to attend your session. Webinars is a great platform for selling and offering immense value to your audience
  • Promote your weekly newsletter
  • Offer a free guide or resource
  • Ask visitors to fill out a form to download your sales (or other) materials

#2 Create Multiple Landing Pages Dedicated to Providing Free Tips & Content

Landing pages is necessary for any business that desires growth online.  Having multiple landing pages that appeals to your buyer personas is an ideal practice…yet creating various ones that promotes different content offers you’re giving away optimizes opportunities for lead generation.

Here are a few tactics when publishing landing pages:

  • Target a keyword that your audience is searching for
  • Make your landing pages actionable with content that goes deep into solving a problem
  • Long-form content is better and improves SEO ranking
  • Have landing pages specific to your products and offers  If you have a great eBook, checklist, or offering a free workshop, creating a landing page that details, sells and demonstrates the benefits will boost opt-ins

You want to test and measure to discover which pages are resonating best with your audience and focus more on promoting those specific landing pages or content offers.

#3 Simply Ask Followers to Subscribe

This is an easy one!  Use social media to convert your followers into subscribers.  Let them know that you send out a weekly email newsletter that shares invaluable tips for musicians and their instruments.  Give the direct link to where they should sign up and the immediate offer they receive for doing so.

#4 Ask Your List to Share Content on Their Social Sites

Did you know that email subscribers are 3 times more likely to share your content via social media than visitors from other sources?  By putting the request in your email content, you can easily increase your leads and traffic to your website.  You can use plugins like Click to Tweet that easily allows your list to click and share your content.

Another way to encourage your email list to promote new subscribers by giving them the opportunity to share the love with their networks as soon as they subscribe with you.  New subscribers are the most active…leverage this by asking them immediately after the opt-in!

#5 Include a Clear Call to Action in All Your Content

Giving a clear call to action (CTA) that tells your viewers what to do next is crucial to boosting conversions and achieving your primary goal of that content piece.  Sell your visitors on why they should subscribe to receive your content offer.  What benefit will they gain as a result of opting into your list?  Choose emotionally driven words like free, better, and now that inspires your readers to take action and makes them feel like they will miss out if they don’t subscribe. 

Conclusion

Email marketing is certainly a vital ingredient to your overall inbound marketing plan.  This list offers simple yet highly effective strategies to growing your subscriber list and increasing engagement.  As you implement these tips, you’ll experience a boost in website traffic and lead conversions.  The key is remaining consistent in your efforts to create the positive results in your business.

Ready to bolster your email and online marketing efforts to improve engagement and conversions? Reach out to us here and let’s chat.  We’re qualified to help you get it done!