Business blogging is a central component to any content marketing strategy. You see, it is the best platform to build your brand, establish authority and credibility in your niche, and create a wealth of quality content to be shared with your target market. It is the best strategy online by far!
With that said, there are many ways that you can take your best blog content and repurpose it, or change its content format, so that it reaches many marketing platforms thus dramatically expanding your exposure and reach on the Internet. This is a solid strategy that enhances your content planning goals, increases your lead generation, boosts your followers and engagement, and grows your revenue.
Here are eleven key steps to implement content repurposing in your content planning by taking one blog post and distributing it over various marketing channels:
Step #1 Create and publish your blog post that speaks to your audience’s problems or interests. Longer posts perform well in the search engines so optimize your content by writing detailed, quality blog posts for increased search visibility. Share this post with your email list.
Step #2 Break up the major highlights in your blog post and create an image that complements each section to be used for your social media channels (Facebook, Twitter, Instagram, Pinterest). Using tools like Buffer or Edgar are great marketing assets as they save all of your content pieces and will automatically repost them for you at later dates to save you time on creating new ones.
Make sure your branding is included on all your photos.
Step #3 Do a short video for each of your main key points to upload on your video sites. Companies using video as a content strategy enjoy 41% more web traffic than those who do not. Creating multiple videos from just one blog post gives you that much more real estate and traffic generating opportunities online. It’s also the best way to move your market to take action!
Step #4 Share these videos on your social media sites too. Studies reveal that social media videos generate 1200% more shares than text and image posts combined…an ideal way to increase brand exposure online (Source: Hubspot)!
Step #5 Speaking of video, whip out your mobile device and do a live-stream broadcast with platforms like Periscope, Meerkat, or Facebook Live. Big brands are achieving massive success using these live channels because it creates deeper engagement with their followers. The ability for viewers to ask questions live through commenting allows you to gain immediate feedback on your blog topic, answer questions promptly, and provides you with future content based on the inquiries shared during your broadcast. This is a winning strategy and gives your market another way to personally engage with your brand.
Step #6 Some visitors actually prefer to download your blog content, so create a whitepaper or PDF file to serve as a guide for your audience. You can also use this to generate leads as a landing page offer in exchange for email addresses.
Step #7 Position your company as an authority and leader in your niche by hosting a webinar on the topic. Webinars are excellent tools for sales conversions. By ending with a strong call to action, you can easily turn this event into a revenue-producing cash cow! Convert your major points into Powerpoint to serve as your presentation tool.
Step #8 Upload and share these slides on SlideShare.com.
Step #9 Back to social media…take several points from your blog post and turn them into tweets. The beauty about Twitter is that you can tweet the same message 2-3 times daily using your automated marketing tool. Be sure to include a shortlink that directs followers back to your original post.
Step #10 Record an audio reading of your blog post and convert that into a podcast.
Step #11 Finally, hire someone on Fiverr.com to to create an infographic of the blog material. Infographics have become powerful tools for brands seeking to communicate more easily with their readers. In fact, they are liked and shared on social media 3 times more than other any other type of content so this is the perfect tool to post on social sites and distribute to your email list for more shares.
There you have it, a strategic content repurposing plan to expand your content marketing goals, further your reach, boost engagement, increase leads, and expose your brand online. The key is starting with a valuable, quality-rich blog post that piques the interest and solves the problems of your audience. The market is craving this type of content…so give the people what they want and spread it all over the web!
To create an Internet marketing strategy that is congruent to the goals and objectives of your business,contact us here for a consultation. We are ready to help you go to your next level!
