7 Web Design Trends That Every Business Can Use in 2016

As small businesses update their websites for 2016, they will notice web sites with eye-catching images, call-to action pop-ups, and organized categories on the front page. Business owners are focusing more on the user experience (UX) and having their web design reflect on this. This includes everything from visual design to having a well-organized layout. Since 1996, BWS Internet Marketing Services has helped improve businesses by providing a variety of services including strategy, social media, search engine optimization, design, development, and maintenance. When it comes to increasing traffic, businesses are starting with trendy web designs.  Here are the top seven latest web design trends that every business can use in 2016.

  1. Responsive Design: We live in a world where bigger is often better. Therefore businesses are designing websites to fit different size screens. Yes, people are using the internet on their televisions as well as on smaller devices such as their tablet and smartphone. And everyone is changing their web design to accommodate smaller, medium, and bigger size resolutions.
  2. Slide Shows: Want to liven up your website with multiple images? Users are able to capture an idea of what a business specialize in with a variety of pictures from slide shows. Not only does it enhance the content on your site, but it also conveys a more desirable appearance. Just think about the time spent when a person gazes at beautiful pictures. For example, an interior designer will attract more users to stay on a page when they showcase pictures of beautifully redesigned rooms in a home.
  3. Hamburger Icon: The name sounds edible, but in web design terms, it’s a three lined icon housed at the top corner of the website for displaying navigation options. The hamburger icon is widely used for mobile web designs. And it’s a simple way for users to see a list of categories or menu options on the website. Because people widely use smartphones for internet purposes, the hamburger icon is a great way to minimize all the content on a web page.
  4. Pop-up Email Newsletter Sign-up: Recently, the email sign-up pop-up has become a staple amongst websites. When you visit a page, and move your mouse towards the upper left part of the screen, you’ll often notice a pop-up requesting your email address. Businesses are finding the most success when they exchange valuable information, a discount offer, or exclusive member savings when requesting for email subscriptions.
  5. Card Layouts: This layout is ideal for businesses that want to showcase multiple sales, tell several feature stories, or show a variety of products on a page.  The card layout is popular because it provides a better user-friendly experience. A collage of images in different size cards helps the user find what they’re looking for. It also helps a business find what people are clicking on the most.
  6. Big Background Pictures: More businesses are setting up their website with big background images to grab the user’s attention. Family owned businesses will often show their family, real estate companies will have a picture of a featured home, and a medical clinic will often have a picture of the doctor working with a patient. Check out some examples of websites that have big background pictures on the BWS Internet Marketing Services website.
  7. Bold Typography: Another trend for 2016 bold typography. This helps businesses  who are trying to make their content noticeable. It’s a fundamental way to maintain variety with content throughout the website.

When it comes to web design, users want an incredible UX, and every aspect of building a website should evolve around the user. This is how businesses gain customers and return visitors to the site. The better the UX, the better the reviews will be. And when it comes to marketing, analytics, and search engine optimization (SEO), let BWS Internet Marketing Services help you.

For more information, or to have BWS Internet Marketing Services create an incredible web design, contact us today.