Email Marketing Goals to Set for the New Year

You may have heard a lot about email marketing and how it can positively affect your business. As you might already know, email marketing is a wonderful way to bring in interested parties and to keep people informed of what your company has to offer.

Even though you might know these things, there is a chance that you are not putting enough effort into your email marketing campaign. However, taking three simple steps can help you see more success from your campaign. If you set these three email marketing goals for the new year, you might be surprised by how much your email marketing campaign can benefit your company.

1. Build Up More Email Subscribers

First of all, you should focus on building up your email subscriber list. This is something that you are never finished with, even if you have thousands of subscribers on your list. These are a few ways that you can work on building up more subscribers:

• Ensure that readers can join your list from any page of your website. Your readers shouldn’t have to think too much or work too hard to sign up for your list, or they might not do it. Adding a simple form for new subscribers to the sidebar on your website or blog should be sufficient.
• Plug your email subscriber list in your blog posts. For example, mention something that was discussed in your most recent email newsletter when you are writing about a similar topic. Once your readers see that your email newsletter contains interesting, helpful information instead of just advertising, they might be more willing to subscribe.
• Make sure that you mention your email newsletter regularly on social media. It’s a great way to get people to sign up for your list when they are already thinking about your site. Plus, this can direct them to head to your website as well, which is always a goal when you’re using social media.
• Consider offering your readers something just for signing up for your email newsletter. For example, some companies offer a free e-book that is somehow related to their niche, and readers can only access the e-book by signing up for your newsletter. Other companies offer a nice coupon, such as a coupon for a free item, a certain dollar amount off of their purchase, free shipping or a certain percentage off of their purchase.

2. Pay More Attention to How Readers are Reacting to Your Emails

If you aren’t currently keeping track of the analytics from your email newsletters, then you aren’t doing the best that you can to run a successful campaign. The company that you use for your email newsletter should provide you with information that can help you, such as by letting you know the number of subscribers opened up their emails once they arrived in their inboxes. This can be helpful because if your subscribers aren’t opening up their emails, then you might not be using interesting-enough headlines.

3. Write Better Email Newsletters

No matter how much work you are currently putting into your email newsletters, there is a chance that you can always make them better. These are a few things that you should keep in mind if you want to write better email newsletters for your fans:

•Don’t just be promotional. Obviously, you will want to promote certain things — such as new products or special deals that you are currently offering — but you should also add helpful information instead of just focusing on advertising.
•Take your time to pick more actionable headlines so that people will want to click and read.
•Offer something through your newsletter that your regular blog readers won’t see. This can help build a strong community that makes your readers understand that they belong to something special.

In the new year, you should focus on setting a few email marketing goals. Luckily, if you contact us, we can help you with email marketing and so much more.