Category Archives for "social media"

Top Ways to Use Automated Marketing in Your Business

There are many ways to make your business more efficient with automation. If you do everything manually, you’re limiting your potential for growth. You can only do so much on your own. Hiring more employees or outsourcing are also possibilities but these are expensive. With automated tools and services, it’s often possible to scale up […]

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3 Ways to Get and Improve Your Online Reviews

In our increasingly digital world, online reviews carry almost as much weight as personal recommendations. Potential customers want to know what kind of experience others have had with your product or service, and they have plenty of websites and mobile apps where they can find reviews. Local businesses can really benefit from having positive online […]

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The Best Design & Marketing Tools of 2017

As more and more marketing migrates to the web, companies are looking for the best tools to support their design strategies.  Attention spans are so short and competitors are constantly fighting for consumer’s attention. Only the best design tools will do the job of creating an enduring, innovative marketing campaign.  There are several new tools that […]

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How to Market to Different Age Groups: Five Major Points to Consider

Who’s buying your products and services? Your target customers’ age range will play an influential role on the marketing strategies you primarily rely on. A 20-something Millenial will tend to respond differently than a GenXer approaching 40 or a Baby Boomer who just celebrated a 60th birthday. You have to make sure you know how […]

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The Best Infographics of 2016: Five Compelling Examples

Infographics are a memorable way to convey information while keeping people entertained and engaged. A well-designed infographic will showcase your creativity and the authority you command in your field. It will catch people’s attention and get shared via email, blogs, and social media platforms, driving more traffic to your website. To get a sense of […]

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How Do You Know If a Social Media Platform is Right for You?

Social media platforms offer businesses a variety of ways to strengthen their online presence and connect with customers. But which ones are best for your business? Businesses usually opt for multiple accounts across platforms, particularly major ones like Facebook and Twitter. Some platforms, however, will yield a much better return on any time or money […]

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5 Strong Reasons Why Inbound Marketing Works for Your Online Strategy

Inbound marketing is perhaps the best way to promote your business online. In fact, over the past five years, inbound marketing has become the most effective strategy to growing a brand, getting in front of a targeted audience, generating qualified leads, and increasing business revenue.  Since it focuses on creating and sharing quality-rich content that […]

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