Category Archives for "social media"

3 Ways to Get and Improve Your Online Reviews

In our increasingly digital world, online reviews carry almost as much weight as personal recommendations. Potential customers want to know what kind of experience others have had with your product or service, and they have plenty of websites and mobile apps where they can find reviews. Local businesses can really benefit from having positive online […]

Continue reading

The Best Design & Marketing Tools of 2017

As more and more marketing migrates to the web, companies are looking for the best tools to support their design strategies.  Attention spans are so short and competitors are constantly fighting for consumer’s attention. Only the best design tools will do the job of creating an enduring, innovative marketing campaign.  There are several new tools that […]

Continue reading

How to Market to Different Age Groups: Five Major Points to Consider

Who’s buying your products and services? Your target customers’ age range will play an influential role on the marketing strategies you primarily rely on. A 20-something Millenial will tend to respond differently than a GenXer approaching 40 or a Baby Boomer who just celebrated a 60th birthday. You have to make sure you know how […]

Continue reading

The Best Infographics of 2016: Five Compelling Examples

Infographics are a memorable way to convey information while keeping people entertained and engaged. A well-designed infographic will showcase your creativity and the authority you command in your field. It will catch people’s attention and get shared via email, blogs, and social media platforms, driving more traffic to your website. To get a sense of […]

Continue reading

How Do You Know If a Social Media Platform is Right for You?

Social media platforms offer businesses a variety of ways to strengthen their online presence and connect with customers. But which ones are best for your business? Businesses usually opt for multiple accounts across platforms, particularly major ones like Facebook and Twitter. Some platforms, however, will yield a much better return on any time or money […]

Continue reading

5 Strong Reasons Why Inbound Marketing Works for Your Online Strategy

Inbound marketing is perhaps the best way to promote your business online. In fact, over the past five years, inbound marketing has become the most effective strategy to growing a brand, getting in front of a targeted audience, generating qualified leads, and increasing business revenue.  Since it focuses on creating and sharing quality-rich content that […]

Continue reading

5 Successful Ways to Using Live-Video in Your Social Media Marketing

Did you know that people spend 3 times longer watching live video compared to one that’s previously recorded? Live-streaming platforms like Periscope, Facebook Live, and Instagram Stories are providing unique, yet successful opportunities for marketers to engage with their social followers. Adding live-streaming video to your marketing mix significantly helps to build brand awareness, expand […]

Continue reading

4 Ways to Use Video Marketing to Better Your Social Media Efforts

Video marketing is perhaps one of the most effective ways to showcase your brand’s message and genuinely engage your audience to action.  You see, it’s is the fastest way to build the know, like and trust factor.  Couple that with your social media marketing and you have a power-packed strategy that can significantly increase your brand awareness, […]

Continue reading

The Importance of Social Media Engagement for Your Business

Social media engagement is a critical metric for businesses. Even if you don’t use Facebook or Twitter in your personal time, the two platforms are extremely effective in terms of creating brand loyalty and generating leads. If you’re still not a believer, then consider these reasons why social media engagement is an important indicator of your marketing campaign. 

Continue reading