Category Archives for "Lead Generation"

The Best Design & Marketing Tools of 2017

As more and more marketing migrates to the web, companies are looking for the best tools to support their design strategies.  Attention spans are so short and competitors are constantly fighting for consumer’s attention. Only the best design tools will do the job of creating an enduring, innovative marketing campaign.  There are several new tools that […]

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How to Market to Different Age Groups: Five Major Points to Consider

Who’s buying your products and services? Your target customers’ age range will play an influential role on the marketing strategies you primarily rely on. A 20-something Millenial will tend to respond differently than a GenXer approaching 40 or a Baby Boomer who just celebrated a 60th birthday. You have to make sure you know how […]

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5 Strong Reasons Why Inbound Marketing Works for Your Online Strategy

Inbound marketing is perhaps the best way to promote your business online. In fact, over the past five years, inbound marketing has become the most effective strategy to growing a brand, getting in front of a targeted audience, generating qualified leads, and increasing business revenue.  Since it focuses on creating and sharing quality-rich content that […]

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5 Tricks on How to Use SMS Marketing to Boost Your Online Lead Generation Strategy

Lead generation is at the heart of online marketing simply because it helps your business attract more customers, thus increasing revenue. More and more people own mobile phones and carry them with them everywhere.  In fact, 64% of adults have smartphones and texting has become one of the most popular methods of communication.  This means […]

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The Importance of Social Media Engagement for Your Business

Social media engagement is a critical metric for businesses. Even if you don’t use Facebook or Twitter in your personal time, the two platforms are extremely effective in terms of creating brand loyalty and generating leads. If you’re still not a believer, then consider these reasons why social media engagement is an important indicator of your marketing campaign. 

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