How Do You Know If a Social Media Platform is Right for You?

Social media platforms offer businesses a variety of ways to strengthen their online presence and connect with customers. But which ones are best for your business? Businesses usually opt for multiple accounts across platforms, particularly major ones like Facebook and Twitter. Some platforms, however, will yield a much better return on any time or money […]

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5 Strong Reasons Why Inbound Marketing Works for Your Online Strategy

Inbound marketing is perhaps the best way to promote your business online. In fact, over the past five years, inbound marketing has become the most effective strategy to growing a brand, getting in front of a targeted audience, generating qualified leads, and increasing business revenue.  Since it focuses on creating and sharing quality-rich content that […]

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5 Successful Ways to Using Live-Video in Your Social Media Marketing

Did you know that people spend 3 times longer watching live video compared to one that’s previously recorded? Live-streaming platforms like Periscope, Facebook Live, and Instagram Stories are providing unique, yet successful opportunities for marketers to engage with their social followers. Adding live-streaming video to your marketing mix significantly helps to build brand awareness, expand […]

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5 Tricks on How to Use SMS Marketing to Boost Your Online Lead Generation Strategy

Lead generation is at the heart of online marketing simply because it helps your business attract more customers, thus increasing revenue. More and more people own mobile phones and carry them with them everywhere.  In fact, 64% of adults have smartphones and texting has become one of the most popular methods of communication.  This means […]

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4 Ways to Use Video Marketing to Better Your Social Media Efforts

Video marketing is perhaps one of the most effective ways to showcase your brand’s message and genuinely engage your audience to action.  You see, it’s is the fastest way to build the know, like and trust factor.  Couple that with your social media marketing and you have a power-packed strategy that can significantly increase your brand awareness, […]

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