5 Successful Ways to Using Live-Video in Your Social Media Marketing

Did you know that people spend 3 times longer watching live video compared to one that’s previously recorded? Live-streaming platforms like Periscope, Facebook Live, and Instagram Stories are providing unique, yet successful opportunities for marketers to engage with their social followers. Adding live-streaming video to your marketing mix significantly helps to build brand awareness, expand […]

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5 Tricks on How to Use SMS Marketing to Boost Your Online Lead Generation Strategy

Lead generation is at the heart of online marketing simply because it helps your business attract more customers, thus increasing revenue. More and more people own mobile phones and carry them with them everywhere.  In fact, 64% of adults have smartphones and texting has become one of the most popular methods of communication.  This means […]

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4 Ways to Use Video Marketing to Better Your Social Media Efforts

Video marketing is perhaps one of the most effective ways to showcase your brand’s message and genuinely engage your audience to action.  You see, it’s is the fastest way to build the know, like and trust factor.  Couple that with your social media marketing and you have a power-packed strategy that can significantly increase your brand awareness, […]

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5 Smart Email Tips to Easily Grow Your Subscriber List

Building a list of qualified subscribers will be the lifeline to your business.  You see, one of the primary goals to inbound marketing is nurturing your leads towards becoming buying, loyal customers of your brand.  Simply put, email marketing is the strategy that makes this is a success!  By focusing on growing your lead list […]

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The Importance of Social Media Engagement for Your Business

Social media engagement is a critical metric for businesses. Even if you don’t use Facebook or Twitter in your personal time, the two platforms are extremely effective in terms of creating brand loyalty and generating leads. If you’re still not a believer, then consider these reasons why social media engagement is an important indicator of your marketing campaign. 

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