Top Web Design Trends for 2017

Web design is a rapidly evolving field, one that overlaps with SEO, content marketing, social media, and other areas relevant to online marketing. If you want your website to attract clients and rank well in the search engines it’s important to keep up with the latest developments. Let’s look at six of the top web […]

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How to Market to Different Age Groups: Five Major Points to Consider

Who’s buying your products and services? Your target customers’ age range will play an influential role on the marketing strategies you primarily rely on. A 20-something Millenial will tend to respond differently than a GenXer approaching 40 or a Baby Boomer who just celebrated a 60th birthday. You have to make sure you know how […]

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The Best Infographics of 2016: Five Compelling Examples

Infographics are a memorable way to convey information while keeping people entertained and engaged. A well-designed infographic will showcase your creativity and the authority you command in your field. It will catch people’s attention and get shared via email, blogs, and social media platforms, driving more traffic to your website. To get a sense of […]

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How Do You Know If a Social Media Platform is Right for You?

Social media platforms offer businesses a variety of ways to strengthen their online presence and connect with customers. But which ones are best for your business? Businesses usually opt for multiple accounts across platforms, particularly major ones like Facebook and Twitter. Some platforms, however, will yield a much better return on any time or money […]

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5 Strong Reasons Why Inbound Marketing Works for Your Online Strategy

Inbound marketing is perhaps the best way to promote your business online. In fact, over the past five years, inbound marketing has become the most effective strategy to growing a brand, getting in front of a targeted audience, generating qualified leads, and increasing business revenue.  Since it focuses on creating and sharing quality-rich content that […]

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