Top Ways to Use Automated Marketing in Your Business

There are many ways to make your business more efficient with automation. If you do everything manually, you’re limiting your potential for growth. You can only do so much on your own. Hiring more employees or outsourcing are also possibilities but these are expensive. With automated tools and services, it’s often possible to scale up your business in an economical way. Such tools are especially useful for online businesses. Let’s look at some of the ways that automated marketing helps your business grow. 

Email Marketing

Email marketing is one of the most effective ways to build a constantly growing list of loyal customers. The advantage of an email list is that you can contact your subscribers whenever you want. You’re not dependent on SEO or social media pages. At the same time, you can always use email to send people to your website, Facebook page, sales page, or anywhere you want. Email marketing is also one of the easiest types of marketing to automate.

Email marketing services such as MailChimp, AWeber, and Constant Contact provide a range of tools, such as autoresponders, landing pages, and newsletter templates that allow you to build a list of subscribers. You can choose the right templates and schedule your messages to be sent whenever you want. You can, for example, preload a series of 5 or 10 messages (or however many you want) and create a mini-course to educate subscribers on a topic.

Although you can automate many tasks, you do have to find a way to generate good content for your list. If you publish an engaging newsletter, this is a powerful way to drive traffic to your website and promote your offers. Physical businesses can use an email list to remind customers to stop into your store, medical office, or showroom.

Social Media Automation

Another area where you can automate many tasks is social media. Posting content to sites such as Facebook, Twitter, Instagram, LinkedIn and others is time-consuming. There are many useful social media automation tools and services, such as Buffer, Hootsuite, and CoSchedule that can save you time and increase your efficiency. With automation tools and services you can post to multiple sites at the same time as well as schedule posts.

When automating social media posting, however, it’s important to keep certain caveats in mind. If you post the exact same content to all of your social media pages, it can seem like spamming to people who follow you on multiple sites. Making small changes to content, such as changing headlines, helps you avoid this problem. You can also repurpose content, such as by turning articles into slideshows. Remember that certain types of content work better on some sites than others. How-to articles on business are well suited to LinkedIn, while lighthearted memes are more appropriate on Instagram and Facebook. So you don’t want to over-automate to the extent that you lose touch with your followers. Yet, you can still save lots of time with automation tools. For example, you can load up a week’s worth of tweets using such a tool and then you’ve completed your Twitter marketing for the week.


Your blog is a great way to stay in touch with your customers, build credibility in your industry, and get higher rankings in the search engines as Google indexes your posts. Many bloggers, however, quickly get overwhelmed with the task of posting consistently. If you only post when you feel like it or when you have extra time, you’ll tend to go long periods without blogging. Successful bloggers understand the need for a system and a schedule.

Blogging is another area where automation helps you with efficiency. If you use WordPress, you can easily schedule blog posts rather than posting them immediately. This way, you can create multiples posts at your convenience and have them appear at regular intervals. If you outsource writing, you can simply load your blog posts all at once. If you write them yourself, you can set aside a certain time to write all of your posts for the week or month. This helps you stay consistent and post to your blog at a schedule that your readers can count on.

Use Segmentation to Make Your Marketing More Targeted

Marketing automation works best if you use segmentation to ensure that your customers are getting the right kind of content. This is a principle that you can incorporate with all of your marketing efforts. Most businesses serve a variety of customers with different needs and preferences. You can segment your content for your blog, emails, social media, and any other marketing platforms. For example, if you sell nutritional supplements, customers seeking weight loss products are very different from ones who want to bulk up. If you sell clothing or accessories, it can be advantageous to segment your customers into buyers of male or female fashions, casual or formal, or any categories that may apply. The same is true for any type of business.

As your business grows, create multiple sales funnels. For example, real estate agents can create separate campaigns for people looking for homes in different cities or regions. If you have an e-commerce site, you can create lists and campaigns for people interested in fashion, electronics, toys, and sporting goods. Keep in mind that segmentation doesn’t prevent customers from changing tracks. They can still choose different types of products when they’re on your website. But segmented ads, emails, or other types of messages help to capture their interest by informing them about items you already know they have an interest in.

Automation helps you accomplish more in your business in less time. It lets you build your business faster without needing a large staff or budget. It’s important, though, to determine which aspects of your business will most benefit from automation. Don’t simply automate tasks because you can. Always consider the needs of your audience and test your results. You don’t want to sacrifice quality or the ability to engage with your customers. In many cases, however, it’s possible to improve efficiency with automation while still delivering great content that your audience loves.

BWS offers many services for small and medium-size businesses, including backup & recovery, voice services, and reputation management: contact us.