Monthly Archives: January 2017

How to Market to Different Age Groups: Five Major Points to Consider

Who’s buying your products and services? Your target customers’ age range will play an influential role on the marketing strategies you primarily rely on. A 20-something Millenial will tend to respond differently than a GenXer approaching 40 or a Baby Boomer who just celebrated a 60th birthday. You have to make sure you know how […]

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