Email marketing is unequivocally a key component to your online marketing plan. You see, one of the primary goals to inbound marketing is cultivating and nurturing your leads towards becoming paying customers. Email marketing is the bridge that makes this happen! It is by far one of the most important elements in digital marketing.
With all the attention surrounding social media and content marketing, it’s easy to neglect email or not give it real consideration in your strategy. But you are wrong in doing so for studies reveal that email marketing has a significant impact on sales conversions, social content shares, and customer retention…three influential factors to your bottom line. Growing your list and maintaining it will be the difference between generating fresh new clients regularly or struggling to build your clientele.
To prove our point, we’ve gathered 16 stats and facts illustrating the value of email marketing. The goal is to show the benefits and highlight areas to focus on in improving your strategy.
16 Statistics Showing Why Email Marketing is Important
#1 49% of B2B marketers spend more time and resources on email than on other channels (Source:Hubspot)
#2 Email marketing works 40 times better at getting customers than Facebook and Twitter, and compared to social media (Source: McKinsey)
#3 20% of marketers can directly link their email operations to their company’s primary revenue source (Source: Pardot)
#4 Nurtured leads make 47% larger purchases than non-nurtured leads (Source: Emma)
#5 59% of B2B marketers say email is the most effective channel for generating revenue (Source:Hubspot)
#6 Adding video to an email can increase click rates by 300%. (Source: Emma)
#7 Email subscribers are 3 times more likely to share your content via social media than visitors from other sources (Source: QuickSprout)
#8 77% of ROI comes from segmented, targeted, and triggered campaigns (Source: EmailExpert)
#9 The top 3 uses of email marketing are newsletters (66%), promotional content (54%), and welcome series emails (42%) (Source: Pardot)
#10 65% of users prefer emails to contain mostly images, compared to 35% who prefer text (Source:HubSpot)
#11 When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. (Source: Direct Marketing Association)
#12 Personalization improves your click-through rate by 161% (Source: ChiefMarketer)
#13 Email marketing ROI is the second most easily measured (after paid search), with 39% of marketers rating their ability to measure the ROI of the email marketing retention efforts as “good”(Source: eConsultancy)
#14 80% of users read email on mobile devices (Source: Hubspot)
#15 89% of marketers say that email is their primary channel for lead generation (Source: Mailigen)
#16 Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention (Source: Data Clover)
Conclusion
Here are some key takeaways and tactics you can implement in your email marketing based on these statistics:
- Create email messages that is already congruent with your current content marketing plan
- Be clear on the intent of your message (i.e. generate a sale, promote a blog piece, share a video, etc.)
- Once you’ve established the intention, include a singular, call to action (CTA) telling your readers exactly what to do for the next step
- Have a set schedule to regularly email your list so your viewers are familiar with your brand and know when to expect you
- Use multimedia in your messages like video and images to boost engagement
- Practice segmenting your list to improve your conversions
- Personalize your messages by including their name and using segmenting tactics to create deeper relationships
- Ensure that your email messages are mobile-friendly (this is a MUST)
Email marketing is indeed a vital ingredient to your inbound marketing plan. By optimizing this strategy, you will experience growth in your leads, sales conversions, customer loyalty, and value. It is a win-win because you are giving your prospects and clients what they want (value) while boosting your business revenue!
Need content for your email messages? Contact us here for a strategy consultation to help improve your email conversions.
