Unveiling a New Logo: Short-Term and Long-Term Results

When you’re unveiling a new logo, you have certain expectations. While most of these expectations might be justified, it’s also important to keep an open mind in terms of the services you receive.

A competent web design firm is going to be up-to-date in terms of what’s going on in the internet marketing world. On the other hand, you may not know about the most recent developments in this field. So it’s a good idea to listen to their suggestions rather than just going in with your own preconceived notions of what you’re going to get.

Here are some tips about what you can expect to get in terms of a new logo, to help you to figure out what you’re paying for:

Increased Marketing Potential

The foremost reason why people go in for a new logo is because they want increased marketing potential. Eventually, they want to increase sales. A new logo can help you to do this because it encapsulates who you are and conveys this to your customers.

Think about what your customers are looking for. Most people nowadays have very busy working lives and very little time to spend on things they don’t need. They often don’t stop to look at advertisements for things that are meaningless to them. So if you want to catch their eye, you need a greater degree of visual appeal. This is something you can get with a new logo.

A design firm will be able to come up with a logo that stays in people’s minds. They can also help you to come up with a website, print publications, packaging materials, marketing emails and social media announcements that contain this logo. While it might be possible for you to do all this in-house, working with a design firm will ensure a greater degree of visual appeal, creativity and branding potential.

Long-Term Branding Needs

A new logo can help you with your marketing needs. It can help you to catch your customer’s eye and spur interest in your product. However, these are all short-term goals. Additionally, a new logo can also help you with your long-term goals, such as creating a certain company image and brand.

What exactly is a brand? It’s the way in which people view your product and company. It’s the ideas they associate with them, such as helpfulness, efficiency, practicality, aesthetic appeal etc.

In the beginning, when cars were invented, it’s possible that they were just seen as practical solutions. Nowadays, however, many cars have become status symbols because of their sleekness, speed and overall “cool” factor. The same goes for computers and phones.

How did this kind of brand get created and how can you do the same for your product? How do you get people to associate positive things with your product and company in the long run? Although a new logo can’t help you create a brand singlehandedly, it can play an important role.

The idea is to think about exactly what you want customers to associate with your product and company. What are the qualities that are meaningful to you? What kind of image do you want to create in the long run?

The impact of a logo and slogan shouldn’t be underestimated. We all carry around logos and slogans in our minds that we associate with certain companies. Take, for example, the Nike logo “Just do it” which accompanies the check mark-type image (really a simple representation of the wings of the Greek goddess of victory, whose name was Nike). If you want your customers to immediately associate your product with a certain logo/slogan, work with your design firm to come up with something that speaks to your aims as a company.

Contact us for more information on unveiling or designing a new logo.

brand