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The fast-paced world of information technology is filled with jargon, so it’s not surprising that a new “buzz” acronym, SMAC, has been coined. SMAC translates to Social Mobile Analytics Cloud and [...]

Email marketing is one of the oldest tools the digital revolution gave to businesses looking to attract new customers, while keeping older ones. The fact that we’re still using email [...]

Running an e-commerce business can be a lot of work, and often results in widely varying conversion numbers depending upon the product or the business as a whole. However, there are some simple [...]