How to Generate Better Leads on Social Media

Generating leads on social media is actually pretty easy. You can go a long way with a gimmicky title and hollow promises to teach readers something they definitely didn’t know. The problem is that only few, if any, of these leads will convert because they’re likely not relevant to your business. Although generating leads is easy, generating relevant ones that will convert is a completely different story.

The good news is that choosing the hard way will bring more results in the end. Here’s what you have to do:

Generate Better Social LeadsSearch social media for relevant keywords

First things first, you need new material and topics you can write about. We recommend getting them directly from your followers so you know they’ll be interested in your content.

According to a recent Social Barrel article, by using social media metrics and analytics, you can identify popular keywords that are trending among your target audience:

“Having high-quality content can drive better visibility on social media. But before you can start creating high-quality content, you must first educate or entertain your target audience. Make sure that your content has relevant keyword phrases. To search for commonly used keywords that are relevant to your audience, you should try using social media monitoring.”

Once you know what they want to read and learn about, you can start creating your own original content.

Create and share new content

Like we said before, using gimmicky titles isn’t a good long-term content strategy. Instead, you have to focus your efforts on creating quality content.

This is the hardest part for most businesses. Writing good blogs and articles that will also appeal to your target audience isn’t easy. If you’re struggling with writer’s block, then this Forbes article recommends teaching readers something new with your content:

“Take your time when crafting your blog posts. Simply putting words on a page isn’t enough — you have to ensure that your content is engaging, interesting, unique and entertaining. It has to teach readers something that they didn’t already know, make them laugh or otherwise keep them entertained.”

Generate Better Social Media LeadsKeep in mind that if you promise to teach readers something new, then you have to deliver. Don’t just state something that they implicitly knew already. Instead, use this opportunity to demonstrate your expertise and thought-leadership.

Discuss your content with followers

Of the businesses that actually create good content consistently, only a few know how to maximize its potential. Many of them write nice articles, post them once on social media, and then forget about them entirely.

This doesn’t make any sense, though. If you’re going to put so much effort into content creation, then you need to squeeze every last drop out of each blog you write. The best advice we can give is to create discussions with followers concerning your content. Use your content to interact with followers and generate leads.

Alternatively, you can learn to reuse your content creatively. That old ebook you have can be divided into ten separate blog posts. You can also add links to white papers and articles in your emails.

Evaluate your lead generation and conversion efforts

Get More LeadsLike any solid marketing campaign, this strategy won’t yield miraculous results overnight. Don’t lose hope if you haven’t received a flood of leads after a month.

Instead, you should be more focused on the quality of the leads you generate. By tracking leads and identifying their sources — blogs, social media, Google, etc. — you’ll find out where your traffic is coming from. Moreover, you’ll also learn which source is generating the best leads, which will allow you to better target your marketing efforts.

To talk more about your social media marketing campaign, or anything else, contact us today.

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