No matter what industry you’re in, being a successful business today requires a great handle on online marketing – Especially SEO. This is because your online presence both represents your brand and it is also a critical element in attracting and gaining customers. In fact, 81% of shoppers conduct online research before making a purchase and 94% of business buyers […]
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When you’ve invested significant time and effort into your website, you’ll want to find a way to determine whether your website is successful in reaching your target audience, engaging potential clients, or otherwise reaching its intended goals. Many site owners are turning to the highly popular Google Analytics tool as a way to gain important insights about […]
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Generating leads on social media is actually pretty easy. You can go a long way with a gimmicky title and hollow promises to teach readers something they definitely didn’t know. The problem is that only few, if any, of these leads will convert because they’re likely not relevant to your business. Although generating leads is […]
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Branding is a complicated process which depends on several factors. For the creation of a brand, the image of your company or product has to be branded into the minds of your consumers. When they see your product, they should immediately associate it with certain qualities—positive ones, of course! But it’s not enough for those […]
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