Why Not Having a Mobile-Friendly Web Design Can Cripple Your Business
When thinking about your company’s web design, you have probably thought about a lot of things. Ensuring that your site is streamlined, attractive and easy to use were probably some of your top priorities. One thing that you might not have thought much about, however, is ensuring that your website is mobile-friendly.
In today’s world, a web design that is mobile friendly is critical. If your site isn’t mobile-friendly, you can truly cripple your business. These are some of the reasons why.
The way that people use the Internet has changed a lot in recent years. In fact, according to statistics from June 2015, more people are now using mobile devices to access the Internet than are using desktops. If your site isn’t mobile-friendly, you can lose out on over half of the people who are using the Internet.
Your Competitors are Mobile-Friendly
In past years, there were a lot of websites out there that were not mobile-friendly. That means that if your site wasn’t mobile-friendly either, there wasn’t really anything to worry about. This is changing now, though. According to Google, there was an increase in mobile-friendly websites of 4.7 percent in just two months’ time earlier this year.
Plus, more and more people are asking for mobile-friendly websites. According to even more research that was released by Google, a whopping 72 percent of consumers want all websites to be mobile-friendly. 74 percent of users will return to a website that they had a good experience on via mobile, and 61 percent of users will navigate away from your website if they find that it isn’t immediately mobile-friendly. These are some pretty telling statistics.
If your competitors all have mobile-friendly websites, people are sure to gravitate to them. If they check out your site from their smartphone or tablet and find that it isn’t working properly, then they’ll simply switch to a website that does. Over time, this can cause you to lose a lot of business. Basically, failing to provide a mobile-friendly website can literally cause you to hand over all of your potential business to your competitors who have made their websites mobile-friendly.
As you might already know, Google has released a host of different algorithm changes over the years that have affected search engine optimization. You might already know that things like keyword-stuffing — which was once very popular and was an actual way to make a website a success on Google and other major search engines — can now destroy your site’s search engine rankings.
Nowadays, the same thing is the case with sites that aren’t mobile-friendly. Recently, Google unveiled and rolled out its most recent search engine algorithm change, which now penalizes sites on the search engine rankings if they aren’t mobile-friendly.
Not only is there a strong chance that your non-optimized site will not even show up in the search engine rankings when a mobile user uses Google, but it can affect your overall search engine rankings as well.
Since search engine optimization is one of the top ways to make your website a success and to bring in traffic in the long-term, this can obviously be crippling for your business. Plus, once your site gets dropped from the search engine rankings because of this problem, it can take a lot of time and effort to boost it back up.
As you can see, mobile-friendly website design is critical for your business. Luckily, you don’t have to fall behind. If you contact us at BWS Internet Marketing Services, we can talk to you more about mobile-friendly Web design and the many ways that you can promote your site to both mobile and desktop Internet users.