Local SEO and How it Can Benefit Your Brick-and-Mortar Business
Many online companies focus on global search engine optimization. If you operate a brick and mortar business, however, you should spend more of your time focusing on local SEO.
A lot of the tactics that are used for local SEO are very similar to the ones that are used for global search engine optimization, but there are some differences. For example, when you are looking for keywords and key phrases to use in your SEO efforts, you’ll want to choose keywords that include your city or state.
There are some differences, however. For example, you will want to ensure that your business is listed on the major review sites, such as Yelp.
Local SEO can be a great thing for your business and can drastically improve the amount of online attention that you are getting. These are a few reasons why it’s so critical for local businesses like yours.
Get Found on Google
Local SEO can help your local business to be found on Google. For example, it can help you ensure that your business shows up on Google Maps. This can help improve your visibility and can help in other ways, such as ensuring that people can easily find your business when using Google Maps or when looking for your phone number.
With so many people using Google to find out information about local businesses — such as looking for reviews, searching for phone numbers or directions and looking up product or service lists or menus — being found easily on Google can make a big difference.
Reduce Your Competition
There are countless businesses across the country and around the world, and chances are good that your business has a lot of competition out there. For example, if you run an Italian restaurant, you probably know that there are many, many Italian restaurants around the country and around the world.
You don’t want to have to compete with all of these restaurants on the major search engines. By targeting a more local audience, however, you can greatly reduce all of the other businesses that you would otherwise be competing with online.
Target the Right Audience
If you run an Italian restaurant in the southeast, there is really no point in advertising it to someone who lives in the northwest. Even if the person who sees your website thinks that your menu looks great, it’s highly unlikely that he or she will travel just to visit your restaurant.
This is one of the best things about local SEO. You can choose who you target your business to, and you can ensure that you are spending your advertising time — and dollars — on promoting your business to people who will actually be interested in it.
Establish a Good Reputation
Local SEO helps you be seen on major review sites and elsewhere on the Web. This can help you enjoy a strong reputation and can let people know just how great your company really is, which is sure to improve business.
As you can see, local SEO can be highly beneficial if you have a brick-and-mortar business that you want to promote online. Although there are some things that you can do yourself to promote your site locally, it is best to count on a professional to help you.
To ensure that your local SEO campaign is conducted in the most effective way possible, give us a try at BWS Internet Marketing Services. If you contact us today, we can tell you more about the advantages of local SEO. Plus, we can help you put together your SEO campaign and can make your company a success online.