Logo Design and Branding Effect: Considerations

Regardless if you are opening a brick-and-mortar store or an online shop, a logo is imperative if you want to differentiate yourself from your competitors. A logo will allow you to brand your voice, separate yourself from others in your niche or topic, and is an essential part of any marketing strategy. Logos are the face of a company; they help create a company’s unique identity via colors, fonts, graphics, and designs that will allow the customers to identify you and your core objectives. In the world of social media 2.0, your logo is the anchor point of your brand identity. Here are some pointers that you should consider when creating a logo and how it ties in with your brand.

Logo Designs Establish Your Identity

Your target market is inundated with information as soon as they open their browsers. Obtrusive advertisements and aggressive marketing has made your target market very savvy and aware as to where they stand in the sales funnel. It is very hard to establish yourself if you do not invest in a logo, for it serves as a shortcut to what your company represents. Studies have shown that people relay images to an identity much faster than text.

However, many businesses create a lackadaisical design that does not impress. Your logo should require as much time as any other part of your business strategy. A design or an image that is indolently created will be noted, potentially destroying the image of your company. It is absolutely vital for your logo to mean something and to present an aspect of business plan. Part of your logo’s effectiveness relies on the art of repetition. Familiarity is the key to turning casual shoppers into brand loyalists. The design is up to the business owner and stakeholders; but regardless of where the inspiration comes from, the basic principles of design still apply: your logo should be unique and intelligible to potential customers.

Fonts, Design Curvature, and Color Psychology: Considerations

Few fonts are universally accepted as effective in reinforcing positive consumer behavior.

Font is one of those aspects that you need to consider when designing a logo. There are tens of thousands of fonts, however, there are a few that universally accepted as effective on reinforcing positive consumer behavior. Arial font is typically preferred since it is highly readable, reducing the chances of confusion or mixing up words. Arial font strengthens positive experience, overall. Optima and verdana are geometric fonts that are inspired by human handwriting. The style is clean, but is still perceived as friendly.

There are an infinite variety of color schemes you can utilize for your logo’s design. However, you need to be cognizant of the effects of certain color families. Earth tones like gray, brown, or deep green hues convey warmth, while unnaturally bright colors like lime green or blood red can be alarming or can have the potential of drawing attention. You can increase the color intensity to draw attention and create focal points in your design. Harsh lines and cutoffs can be a bit futuristic, with many tech firms employ. Smooth curvature’s are less alarming and have calming attributes to it.

3 Questions to Ask Yourself When Designing a Logo

What type of logo is it? Word marks, pictorial, and abstract logos are the categories most logos fall into. Picking the right type of logo before creating it will ensure that time is used efficiently.
What are the top key points that this logo should convey about my company? The message of your company should be communicated within a second of looking at your logo. An A/B test will allow you to gauge how effective your logo design is at securing customers and fostering brand loyalists.
Can I design a logo myself or can I use the help of a web design company? Even the simplest designs can be difficult to make. If you do not have the financial have room for errors, then a trained graphic designer will not only consider your vision, but also the scale and function across different marketing channels. Like a storefront design, a logo should not be left to chance or be left in the hands of someone inexperienced.