Online Marketing Importance for Today’s Businesses

Online Marketing is one of the most important aspects of growing your business today, but few businesses understand why it’s important to invest in this all-too-important aspect of business growth.

In this blog, we will discuss the different aspects of online marketing, as well as give tips and tricks on how to use online marketing to grow your business.
First, and foremost, what does online marketing entail? A proper online marketing campaign combines content marketing (that is to say, a regularly updated blog with relevant material containing 300 words or more so that it can be properly indexed in Google), social media promotion (that is, across all platforms, such as Facebook, Pinterest, Twitter, Instagram, and Tumblr), and relevant paid opportunities (such as PPC campaigns, display advertising, social ads, and in-game advertising) to increase brand awareness online.

Kevin Green, the executive marketing director at Dell, succinctly summed up digital marketing as follows: “The simple response would be that Digital Marketing leverages electronic devices (PC, Tablet, Phone, digital OOH) to provide an experience that influences a desired audience to take an action.”

Let’s now take a look at some reasons why digital marketing is important for today’s businesses:

To brand your company: as mentioned above, the main goal of digital marketing is to increase your company’s brand awareness online. If done properly, digital marketing can make people aware of — and, hopefully, interested in — your company.
To meet the changing demands of the market: while it’s true that television, radio, and print ads are all important in getting the word about your company out there, the digital landscape is becoming the dominant landscape in which companies can advertise themselves.
To be cost-efficient in your advertising: this is especially true for small businesses. In terms of actual return on investment, there is no more cost-effective way to advertise your business than to use digital/online marketing.
To increase website traffic — which will also increase your online sales: various trends indicate that more and more consumers prefer to do their shopping online. To that end, then, the more people you can drive to your website with traffic, the more likely these people will become paying customers…and that, ultimately, is the point: to convert readers into customers!
To always be available to consumers: you can’t just be open for business during normal business hours, you need to be open for business 24/7/365. The only way you will always be open for business is by having an online presence…and the only way to increase your online presence is to have a proper online marketing campaign.
To maintain proper communication: most of all, you need to maintain proper communication with both your current and your new client base. As the communication trend moves to online communication, it’s becoming more and more important to be available online in every way possible…and the only way to increase your online presence is, as has been mentioned before, through the use of proper content and online marketing.

BWS delivers a broad range of internet marketing services driven by our clients coming from vastly different industries. Some of our areas of expertise include, but is certainly not limited to, medical, financial, Real Estate, legal, B2B, non-profit, and governmental associations. Since 1996, BWS has been a leader in Montgomery AL website design and internet marketing services.

We look forward to working with you for all of your digital marketing needs. For more information about us, or to get started on your own customized digital marketing campaign, contact us today to see what we can do for you.