Email Marketing Isn’t Difficult With These 6 Steps
Some marketers argue that email marketing is dead. Others insist it’s still beneficial to businesses. In fairness, you can still make money with email marketing. These tips will help you improve your direct marketing campaigns.
1. Deliver What You Promise
If you make a promise in your email subject, make sure you deliver. Failure to do so is deceptive and may cause your subscribers to stop opening your messages and possibly unsubscribe from your list. Choose an appropriate email title and deliver what you promise.
2. Personalize Your Email
Personalize your email as much as possible, to grab their attention and encourage them to read your message. For instance, address your recipient by their first name instead of a formal title. Try creating a feeling of rapport throughout the email.
3. Optimize for Mobile Devices
Many emails look great on a computer but are awful when viewed on mobile devices. Therefore, use of a responsive theme that adapts itself to your reader’s device. Before hitting the send button, check the email on a tablet or a mobile phone to make sure it is readable and that the viewer can understand your message.
4. Use Proper Metrics
As with any marketing channel, you must find ways to measure your email campaign’s effectiveness. Find tools to measure how many people open your email, how many messages bounce, and the conversion rate on your website. This helps you improve your campaigns and ensures you receive a positive return on investment.
5. Conduct A/B Testing
It is important that you test your message’s effectiveness. A/B or split testing does this by sending two different emails to see which one people are more likely to open. You must also consider the conversion rate of each message, which depends on effective call to actions. This testing can help you improve your email marketing campaigns and save you money.
6. Add Social Media Buttons
Make it easy for your subscribers to share your emails on social media sites, turning your readers into marketers as they target their friends and relatives. Since people pay attention to their friends’ recommendations when they’re making a purchasing decision, it’s a great idea to incorporate social media buttons in your emails.
Email marketing is a useful marketing tool if you prepare properly. If you use these tips, you’ll improve your marketing efforts and boost your sales.